BroadwayWorld Magazine

NEW YORK, Jan. 20 /PRNewswire/ -- No nonsense is like your best friend -- wise, smart, listens to everything you have to say and offers solutions to everyday dilemmas. So, No nonsense decided to create a nationwide interactive campaign and contest that celebrates the bond between best friends.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100120/CL38014-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100120/CL38014-b )

The result is: Between Friends, There's No nonsense.

This was no ordinary contest. A fully integrated marketing platform with a dynamic presence in both print and online media as well as Facebook, the "Between Friends" contest generated over 16,000 entries from women all across the United States. The entries and submissions were emotionally charged and came in a range of formats such as stories, videos, and photographs. Finalists included best friends from Mississippi, Nebraska, and Colorado. However, the two women who snagged the Grand Prize -- a trip to New York City, complete with a style makeover, posh hotel, fine dining, and even a Broadway show -- were Kentucky natives, Amber Scott and Heather Wall.

Told in a compelling video, their entry story boasts a lifelong friendship, from teenage heartbreaks to marriage, from everyday struggles to the triumphs of raising a family. Their bond, like the No nonsense brand, is reliable, strong, and problem solving. Amber and Heather's dedication to one another, despite at times being separated by thousands of miles and demanding schedules, represents an inherently American, modern and enduring approach to friendship -- and life. Their story began as sassy Fifth-graders on a plane. No nonsense brought their friendship full circle, as they traveled together once again.

The charming duo dazzled everyone they came across during their travels in New York. Flip Videos captured the best friends in action, documenting their style transformations, silly banter, and treks across the city. Whether it was their polite Southern demeanor, strong values, or contagious sense of humor, Amber and Heather lived it up above and beyond expectation. They were thrilled with their stay at the Westin New York Times Square. Amber recounts her trip via a heartwarming blog entry: "We slept above Times Square in a swanky hotel room and woke up to a view of the Hudson River!"

The best friends enjoyed a fashion makeover with celebrity stylist James Aguiar, former host of "Full Frontal Fashion." Aguiar revamped their looks and picked out ensembles that they could find and recreate back home in Kentucky, ranging from this season's hottest trends at specialty retailers Banana Republic and Anthropologie to everyday looks at Kohl's. "It was like a dream," says Heather. "A day filled with shopping and trying on beautiful things without the slightest regard for the attached price!"

Thanks to the James Corbett Salon and makeup courtesy of Deanna Nickel, the best friends took their glamour quotient up a notch. "We were treated to a facial and hair experience unlike any either of us ever had," says Amber. "Did you have any idea that lurking under this mass of confused waves and supernatural frizz, there is supermodel hair?!" she adds with a Gisele-worthy flip of her hair. James Corbett, one of New York City's fastest rising beauty experts and sought-after hair stylists, welcomed them to his fabulous studio in Union Square. Heather and Amber were treated like queens and also received a catered lunch by Chef Sui Lon Chan, a distinguished New York City chef who teaches sold-out classes at the Miette Culinary Studio.

"Amber and Heather's solid friendship is exactly what our brand is all about," says Julia Townsend, EVP/General Manager of No nonsense. "No nonsense embraces the idea that today's woman might be in a constant state of change, but her friends are permanent. What Amber and Heather shared on their trip was genuine appreciation for one another, and No nonsense is proud to recognize and celebrate such a bond. Between friends, there's No nonsense."

Today, 95% of American women are familiar with No nonsense®, while 31 million wear the brand. No nonsense's ranking in the top 25 of WWD's Top 100 list of brands most recognized by female consumers ages 13-64 is testimony to the brand's enduring relationship with the American woman. Headquartered in Greensboro, North Carolina, No nonsense® is a division of Kayser-Roth Corporation. A leading manufacturer of branded, licensed, and private label legwear and apparel in the U.S., Kayser-Roth brands also include HUE®, Calvin Klein Hosiery, Burlington Socks, and more.

SOURCE No nonsense